Case Studies

What changes when a site is built to convert

The patterns below repeat across nearly every project we take on. Same traffic, same budget — different structure.

The examples on this page are illustrative scenarios that describe our typical approach. We publish named client results only with the client's permission — ask us for references on your scoping call.

Home services

Rebuilding a buried quote form

The challenge

A regional contractor had steady traffic and a good reputation, but the quote request sat three clicks deep and asked for eleven fields.

What we changed

We rebuilt the funnel around one obvious next step: a short quote request reachable from every section, with the phone number as a permanent fallback.

The result

Fewer form fields, a visible CTA on every scroll position, and a clear path from landing to request.

Funnel structureForm designCTA placement

Professional services

Making the offer obvious

The challenge

A consulting firm's homepage described what they did but never said what to do next. Visitors read and left.

What we changed

We rewrote the page around a single engagement offer, moved pricing signals above the fold, and replaced the generic contact form with a scoped inquiry.

The result

One clear offer, a stated price range, and an inquiry form that qualifies leads before the first call.

MessagingOffer clarityLead qualification

E-commerce

Cutting the distance to checkout

The challenge

A small product brand sent paid traffic to a homepage that made people hunt for the catalog.

What we changed

We pointed campaigns at dedicated landing pages, put the buy path above the fold, and added cart-abandonment capture.

The result

A shorter path from ad click to cart, and a way to recover visitors who left without buying.

Landing pagesBuy pathAbandonment capture

Want the same breakdown for your site?

On a free 20-minute call we'll walk through your current site and point out exactly where visitors are dropping off.

Get My Free Quote